LEARNTHERECIPEFORSTARTINGASUCCESSFULBUSINESSForthefirsttimeever,founderofSprinklescupcakes,CandaceNelson,issharingtherecipeforsuccessinhernewbook,SweetSuccess.Shewillwalkyouthroughthestepsshetooktobuildagloballybelovedbrand,soyoucandoittoo.Althoughshedealsinfrosting,there’snosugarcoatinghere.Candacepushesbackthekitchendoortorevealmistakes,misses,andlessonslearnedthehardway.Readerswilllearnhowto:ObtainthekeyingredientstoanysuccessfulbusinessCraftthemindsetofanentrepreneurLearnthesecretrecipeforpackagingaproductforprofitTurnkitchenexperimentsintotopsellingproductsCultivateacommunityofbrandevangelistsStepintoapersonalbrandtoamplifythebusinessKnowwheretoputmarketingdollarsmosteffectivelyAndmuchmore.Inatimeofunprecedenteddisruptionandinnovation,peoplearerethinkingcareerandprofessionalpurpose.It’sneverbeenabettertimetostartabusiness.SweetSuccessdispelsthemyththatentrepreneurshipisreservedforanelitefewandisamust-readforanyonewithapassionneedingaplacetostartorapushalongtheway.Atacareercrossroads,insteadofgoingtobusinessschoollikeherpeers,CandaceNelsonreflectedonwhatshereallywantedtodo--anddidwhatnobody,includingCandaceherself,wouldhaveexpected.Shepouredherpassionandlifesavingsintocreatingtheworld’sfirstcupcakebakery.Today,SprinklesCupcakesanditsCupcakeATMshavebecomeagloballyrecognizedbrand,celebrationmainstayandinspirationforentrepreneurseverywhere.
